As a local Latvian brand with 11 years of experience, Chiffon has crafted exclusive, high-fashion dresses that have become a staple for feminine elegance. However, despite its success, Chiffon’s designer has operated quietly, without a strong online presence, leaving the brand largely confined to Latvia. We have a special place in our hearts for Latvian businesses, and we believe Chiffon deserves international recognition—it has all the qualities to be a global fashion brand, a true “superstar” in the world of exclusive fashion. The current challenge is transforming this well-kept secret into a globally recognized brand, with the online platform and visibility to match its outstanding designs.

Our primary objective is to build Chiffon’s brand recognition and polish its identity to truly reflect its high-fashion status. This includes:

• Developing a stunning, modern e-commerce store that highlights Chiffon’s unique value.
• Building and solidifying the brand's presence on social media platforms.
• Telling the story of Chiffon through captivating video content and creative campaigns.
• Expanding Chiffon’s reach to international markets

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With a revamped digital presence and strategic marketing efforts, Chiffon will:

• Experience a projected 50% to 100% increase in monthly revenue over the next 6-12 months.
• Achieve a 50% to 150% boost in conversion rates through improved user experience and brand visibility.
• Strengthen its identity, with an enhanced social media presence, video storytelling, and modern branding.
• Gain international traction, with 20% to 40% of revenue expected to come from markets outside of Latvia, beginning with Germany.
• Gain New Loyal Costumers both in Latvia and Internationaly